SBA - Seoul Business Agency

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Beauty & Fashion

We are dedicated to transforming Seoul into a global leader in fashion and beauty by harnessing the potential of Dongdaemun Design Plaza (DDP). We blend tradition with cutting-edge technology, fostering a vibrant ecosystem where innovation and creativity thrive.

Fostering The Beauty & Fashion Industry

Space

  • BtheB
    B the B

    Seoul Beauty & Fashion Lounge ‘B the B’ represents the epitome of Seoul's beauty industry, designed as a hub for experiencing the latest in Seoul-type beauty products and technologies.

  • DDP SHOWROOM
    DDP SHOWROOM

    Showcases the future of fashion in Seoul, blending cutting-edge technology and design to create a dynamic space for innovation and global influence.

  • Seoul Manufacturing Industry Hub
    Seoul Manufacturing Industry Hub

    Empowers Seoul's urban manufacturers, elevating their competitiveness and global reach through customized innovation and collaborative networks.

Growth Support Programs

  • Revitalizing Dongdaemun
    Revitalizing Dongdaemun
    Transform Dongdaemun into a dynamic commercial hub by merging traditional retail with advanced technology.
  • Beauty & Fashion Innovation
    Beauty & Fashion Innovation
    Foster cutting-edge innovation in Seoul’s beauty and fashion sectors.
  • RUNWAY TO SEOUL
    RUNWAY TO SEOUL
    Launch a unique runway event that blends K-fashion and technology, highlighting Seoul’s global influence in fashion.
  • Sustainable Urban Manufacturing
    Sustainable Urban Manufacturing
    Boost the sustainability of Seoul's urban manufacturing in beauty and fashion.

Partners

Contact

  • BtheB
    BtheB

    contact: 02-2657-0000
    Address: (04566) 143, Euljiro 7-ga, Jung-gu, Seoul

  • Seoul Manufacturing Industry Hub
    Seoul Manufacturing Industry Hub

    contact: +82-2-6417-3702
    Address: (04798) 9, Achasan-ro 17-gil, Seongdong-gu, Seoul

  • DDP SHOWROOM
    DDP SHOWROOM

    contact: +82-2-6951-2358
    Address:  (04566) 143, Euljiro 7-ga, Jung-gu, Seoul

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